Dan Kelleher

Voted the #1 spot on the Super Bowl by the Athletic/NY Times. Which is odd since it didn’t run on the Super Bowl.

When Messi scored his record breaking 644th goal for a single club, we launched a multi-tiered, global campaign to celebrate the King of Football from the King of Beers.

It culminated in us creating 644 one of a kind Messi-Budweiser bottles—a unique bottle for every goal Messi scored for Barcelona. And then, with a handwritten note from Messi himself, we sent each numbered bottle to the 159 corresponding goalies that conceded the goals. They, in turn, toasted Messi on their own social channels.

The result was over 3 billion social media impressions.

We took one of Kevin Harvick’s Nascars, cut it up into pieces, and made 40 limited edition cans of Busch beer. How cool is that?

It won multiple gold Cannes Lions, including the first gold Lion for film in the history of Grey. (And Grey is like 600 years old.) Adweek called it the "funniest campaign of the year" and even President Bill Clinton gave it a shout out.

Putting pictures of football players on cans and bottles is nothing new. But seeing a player’s tattoo’s come to life on cans? Now we’re onto something.

Ugly Rob Lowe… Enough said.

Forget TV commercials, this is how you become the world’s most talked about brand at the Super Bowl.

We launched the new BMW i3 on the Super Bowl. The first video is the commercial that ran on the big game. And the second is the case study detailing the launch event prior to the game, PR, digital and social executions.

We enlisted Gigi Hadid, to promote the all new BMW M2 with an interactive 360 game that invites viewers to keep track of which M2 she is in. It's a modern spin on the classic ball under the cup game.

Use your mobile phone and click on this link to experience it yourself…It’s worth it! And it’s much more fun than the case study.

When we we awarded the Busch account, the brand’s sales were sliding and it was losing relevance. We created a world for Busch that reinforced strong brand cues—the outdoors, a spokesman who could genuinely speak to our audience, and the classic “Buschhhhhhh!” can opening which had been long forgotten. And using humor, we created a new campaign that was fresh and modern. The result: Busch sales were up year-over-year in a category that was consistently declining.

Tree Roll:

Busch has a partnership with the National Forest Foundation and together they wanted to plant 50,000 new trees. We gave each YouTube viewer a chance to plant a tree on their behalf. All they had to do, was not skip our ad. And they didn’t. All 50,000 trees were spoken for in 48 hours.

Cooler Stocking:

What’s better than a 12-pack of Busch? A holiday stocking that keeps all 12 nice and cold. We sold out almost immediately. We should have made a lot more.

Multiple campaigns focusing on the technology, prowess and experience of driving a BMW.

Reebok wanted us to use UFC champion, Conor McGregor, to promote its new Zig Kinetica sneaker. So we made him a 4”high action figure that kicks ass and takes names.

Instead of talking about coils and memory foam like everyone else, we took a different approach and focused on how great you'll feel the next day after sleeping on a Beautyrest.

Simmons evaluates all creative against iSpot rankings which give a 0-10 score based on digital activity and sentiment triggered by the spots running nationally. 

"Champagne" and "Bullhorn" set a new bar for performance with 9.5 and 8.8 ratings, beating 39 other nationally aired mattress spots and crushing the category average of 3.8. This ranked them in the top 3% of all nationally aired spots across all categories. 

From there we took the characters from our "Superheros" video and created a social campaign.

In preparation for its centennial, Keds was trying to figure out how a brand that has always been about the empowerment of women, could authentically speak to the next generation. Through research we uncovered a powerful insight—Millennial women already feel empowered and they don’t aspire to the stereotypical images of feminism.

Our Millennial woman already has a seat at the table. But she recognizes that she likely got there by playing like the boys. 

This led us to develop a new brand platform that celebrates this modern woman who is both soft and strong— a “Fashionista” and a “Feminista.” 

We called it— Ladies First. 

DIRECTV's NFL Sunday Ticket is its signature product. The ask was to grab the already limited attention of the avid NFL fan with a piece of entertaining content.. The result was over 1 billion impressions, 10 million dollars in ad value, 600 unique PR hits, and my buddy Gary calling me an hour after it hit YouTube to tell me every trader in his office was watching it.

Mindsphere is a platform that lets developers build breakthrough apps for the Internet of Things. Our job was to convince developers that Mindsphere was the future and get them excited to use it. The only problem was, Mindsphere was brand new and wasn’t being implemented anywhere in the world yet. So what did we do? We demonstrated it by building our own world.

Everyone hates those ugly wires. Well, almost everyone.

Great client, great briefs and a ton of fun making great work.

I cannot tell you how many times I watched Monty Python movies in high school. If you’d told me then that I would get to shoot with John Cleese one day, I would have thought you had bats in the belfry.

Now if I could just work on something with Mel Brooks, my career would be complete.

Feed The Pig is an organization dedicated to giving young people the tools and education they need to save money for the future. And who better to speak to them than the dollar bill president’s themselves. We made all of this social content for $4.73…or something like that.

The most breakthrough campaign done for Betty Crocker Fruit Snacks. Growth was up 15% during the duration of the campaign and Twitter spiked 300% as kids adopted and reused the "I replaced your..." catchphrase. In focus groups, kids recited the scripts to the videos, word-for-word. And kids made their own versions of the spots for YouTube. One of the highest compliments a brand can get.